A Closer Look at How CA Consumes Cannabis

Understanding how Californians consume cannabis is vital for business owners in the recreational niche to ensure they understand their target buyers and help choose the right cannabis industry insurance for their services. While there are some universal insurance coverages all business owners benefit from, there are additional policies recommended to adequately protect cannabis businesses.

The Preferences of Recreational Consumers

Historically, the primary means by which users ingested cannabis was smoking it, though edibles were also easily consumed by those with the patience and desire to bake their own goods. Legalizing recreational cannabis has changed the status of the substance, making it more widely and readily available. Now, the ease of access to edibles and vape juice might make these options more desirable. While some Californians still prefer to smoke it, others are open to any means of consumption.

Regional Variations

There are some differences in ingestion patterns in different areas of the state. Smoking and eating cannabis is prevalent in Sacramento, while vaping is the method of choice in San Francisco and Los Angeles.  When users show a preference for dabbing, they are more likely to reside in San Jose than other areas. Cannabis consumers in Orange County and Riverside demonstrate no clear ingestion preference.

The Habits of Recreational Consumers

California passed a law that legalizes recreational cannabis; however, the legislation also gave municipalities the option to ban marijuana businesses within the city. A majority have done so, though most citizens now indicate that they desire access within their own towns. As more people begin to accept and consume recreational cannabis, one might expect some changes in the practice of public consumption. This does not yet seem to be the case, as a majority of people still prefer to engage in this activity indoors and away from public view.

Recreational use of cannabis is still primarily a social pastime, with more people indicating that they favor engaging with others when high. The types of activities most are apt to participate in include:

• Listening to music
• Watching TV
• Going to the movies
• Exercise
• Gaming

More than anything else, of course, people like to eat. Perhaps surprisingly, the second most preferred activity is being outside.

The Implications for Business Owners

CA’s cannabis consumption patterns provide business owners with information that can guide their business decisions. Furthermore, it offers some insight into what the greatest risks are likely to be. Knowing this is important for understanding how to mitigate those risks, including which types of insurance coverages are needed.

About CannGen Insurance Services

For more information about our comprehensive insurance solutions for the cannabis, CBD, and hemp industries, please visit our website at www.canngenins.com or email marketing@canngenins.com.