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As the legalization of marijuana continues to ripple across the United States, it’s no wonder that CBD sales are skyrocketing right alongside it. In the next few years, the CBD industry is expected to reach an astounding worth of at least $20 billion. With so many consumers eagerly awaiting more accessible CBD products, there’s no better time to invest in the lucrative market, but doing so effectively takes more than coming up with a few products. Online marketing in today’s digital age is crucial to commercial success, and establishing a marketing plan that encompasses every aspect of available media is the way to get there.
Why Marketing Matters With CBD and Cannabis Products
Whether you’re an established CA CBD retailer or a small startup in Kansas, there’s always room to improve your CBD products' marketing game. A focus on marketing keeps loyal customers interested, with the potential to gain valuable affiliates who can increase your brand’s reach and audience. Evolving tactics can bring in new customers and create a unique, eye-catching brand. Always stay up to date on the latest marketing trends to get the most out of advertisements and promotions.
What to Avoid
While CBD products can provide a lot of benefits, there are many things you want to avoid using in marketing campaigns, including:
- Health and medical claims not approved by the FDA
- Untested theories about the benefits of certain CBD products
- Products that have not passed FDA inspection
- Products that do not abide by state law standards
How to Market Successfully
Online content, SEO strategies, and email campaigns are vital components of the digital marketing age. To embrace the full potential of your business, using each platform and strategy is essential. One segment of your audience may only look at emails and blogs, while another part may prefer Instagram influencers and online searches. Spreading your campaigns across multiple platforms gives you an advantage over competitors who are only using a few of these strategies.
Online Content and SEO
Blogs provide excellent avenues for addressing all kinds of topics, from how-to articles to informational lists. Video content is incredibly popular and easy for an audience to digest quickly. Infographics can convey key information about your product in social media posts. Incorporating keywords that customers frequently type into search engines is a way to bring these elements together in a great marketing campaign.
Emails
Email marketing is one of the top ways to bring traffic to your business. You can reach customers directly who may not be active on other platforms. Emails are a chance to present quick information and easy opportunities for customers to buy your products. Send new blog articles, product information, reviews, and special announcements straight to your customers' inboxes.
About CannGen Insurance Services
For more information about our comprehensive insurance solutions for the cannabis, CBD, and hemp industries, please visit our website at www.canngenins.com or email marketing@canngenins.com.
